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Wednesday, September 26, 2007

Web 2.0 usage patterns, top web 2.0 social bookmarking sites

Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users.In simple words,Web 2.0 means the business and technical architecture of giving users more power,more control,more interactivity.Web 2.0 runs on user driven content,gives user the opportunity to rate, review,interact,socialize with others.Web 2.0 gives you your own world,own freedom,own control. In web 2.0, the designs are mostly 3D, rounded corner header,gradient background, simple layout with some new technology like AJAX.I have come across some interesting research articles on web 2.0 usage patterns recently.
Here are a few updates on web2.o usage patterns that was revealed by Comscore during the Shop.Org Summit held at las vegas . below are some interesting facts about web2.o usage activity and data.

* In August 2007, 158 million people (87% of the online population) visited web 2.0 sites

* Over a three month period, the entire online population engaged with web 2.0 sites

* The average time spent on a web 2.0 site was 210 minutes per person, and the average page views were 516 per session

The breakdown of web 2.0 traffic in August 1007 was as follows:

* directories = 121 million
* video = 93 million
* social networks = 81 million
* photo = 56 million
* blogs = 48 million

E-commerce sites serve Flash content to more than 155 million consumers. Major retailers like Walmart, Target, Office Depot, Old Navy, Best Buy, and others serve Flash content on their sites. They use Flash in an array of ways, such as in pre-prints and on rotating offers on their home page.

Gian then broke into online spending for web 2.0 users by product category:

Heavy Internet users:

* were 50% of total users of web 2.0
* spend 58% of the total amount spent on the Internet

Blog users:

* 44% unique Internet visitors are users of blogs
* spend 56% of the total amount spent on the Internet

Video users:

* 67% unique Internet visitors are video users
* spend 79% of the total amount spent on the Internet

Social networks:

* 56% unique Internet visitors are social network users
* spend 59% of the total amount spent on the Internet

The percentage of users saying they'd be receptive to advertising on UGC sites skews heavier towards leisure products (e.g. music, movies, entertainment, consumer electronics) and lighter towards necessities (financial services, prescription meds, OTC medication, etc).

What was interesting is that 20% of media consumption is on the Internet, yet only 5% of ad dollars have moved online. Now thats some real opportunity waited to be unleashed.

source:http://www.seomoz.org/blog/advanced-web-20-at-the-shoporg-summit

Now here is the list of the most respected 30 social bookmarking web 2.0 websites.

1 | digg.com

117,796,083 - Inbound Links | 16,964,445 - Compete Monthly Visitors | 8,700,000 - Quantcast Monthly Visitors | 98 - Alexa Ranking. | Page Rank: 8

2 | Netscape.com
21,581,600 - Inbound Links | 4,855,232 - Compete Monthly Visitors | 8,180,176 - Quantcast Monthly Visitors | 555 - Alexa Ranking. | Page Rank: 9

3 | Technorati.com
75,306,437 - Inbound Links | 3,231,709 - Compete Monthly Visitors | 1,400,000 - Quantcast Monthly Visitors | 216 - Alexa Ranking. | Page Rank: 8

4 | del.icio.us
171,593,051 - Inbound Links | 1,699,128 - Compete Monthly Visitors | 1,300,000 - Quantcast Monthly Visitors | 248 - Alexa Ranking. | Page Rank: 8

5 | StumbleUpon.com
19,050,177 - Inbound Links | 1,313,586 - Compete Monthly Visitors | 695,239 - Quantcast Monthly Visitors | 300 - Alexa Ranking. | Page Rank: 8

6 | reddit.com
45,307,577 - Inbound Links | 1,226,467 - Compete Monthly Visitors | 344,383 - Quantcast Monthly Visitors | 852 - Alexa Ranking. | Page Rank: 7

7 | Fark.com
11,438,723 - Inbound Links | 306,597 - Compete Monthly Visitors | 1,767,165 - Quantcast Monthly Visitors | 1,958 - Alexa Ranking. | Page Rank: 7

8 | MyBlogLog.com
1,742,265 - Inbound Links | 1,972,847 - Compete Monthly Visitors | 84,922 - Quantcast Monthly Visitors | 432 - Alexa Ranking. | Page Rank: 7

9 | Slashdot.org
13,555,035 - Inbound Links | 724,424 - Compete Monthly Visitors | 269,884 - Quantcast Monthly Visitors | 579 - Alexa Ranking. | Page Rank: 9

10 | kaboodle.com
100,266 - Inbound Links | 1,751,763 - Compete Monthly Visitors | 851,858 - Quantcast Monthly Visitors | 9,125 - Alexa Ranking. | Page Rank: 6

11 | Bloglines.com
50,717,948 - Inbound Links | 382,663 - Compete Monthly Visitors | 103,711 - Quantcast Monthly Visitors | 853 - Alexa Ranking. | Page Rank: 9

12 | newsvine.com
24,200,775 - Inbound Links | 315,857 - Compete Monthly Visitors | 203,761 - Quantcast Monthly Visitors | 3,977 - Alexa Ranking. | Page Rank: 7

13 | blinklist.com
23,770,576 - Inbound Links | 243,277 - Compete Monthly Visitors | 165,306 - Quantcast Monthly Visitors | 4,647 - Alexa Ranking. | Page Rank: 6

14 | netvouz.com
8,112,272 - Inbound Links | 75,507 - Compete Monthly Visitors | 54,325 - Quantcast Monthly Visitors | 15,048 - Alexa Ranking. | Page Rank: 6

15 | clipmarks.com
164,419 - Inbound Links | 196,107 - Compete Monthly Visitors | 147,131 - Quantcast Monthly Visitors | 6,740 - Alexa Ranking. | Page Rank: 6

16 | Furl.net
49,595,144 - Inbound Links | 148,975 - Compete Monthly Visitors | 57,547 - Quantcast Monthly Visitors | 4,112 - Alexa Ranking. | Page Rank: 8

17 | Mister-Wong
13,214,146 - Inbound Links | 25,416 - Compete Monthly Visitors | 3,432 - Quantcast Monthly Visitors | 1,889 - Alexa Ranking. | Page Rank: 7

18 | dzone.com
1,065,009 - Inbound Links | 100,784 - Compete Monthly Visitors | 117,897 - Quantcast Monthly Visitors | 5,187 - Alexa Ranking. | Page Rank: 6

19 | ma.gnolia.com
13,701,444 - Inbound Links | 110,662 - Compete Monthly Visitors | 32,363 - Quantcast Monthly Visitors | 7,454 - Alexa Ranking. | Page Rank: 7

20 | Tailrank.com
5,320,211 - Inbound Links | 71,563 - Compete Monthly Visitors | 35,783 - Quantcast Monthly Visitors | 28,920 - Alexa Ranking. | Page Rank: 7

21 | ShoutWire.com
168,480 - Inbound Links | 101,738 - Compete Monthly Visitors | 55,337 - Quantcast Monthly Visitors | 10,552 - Alexa Ranking. | Page Rank: 6

22 | simpy.com
13,107,730 - Inbound Links | 62,645 - Compete Monthly Visitors | 49,205 - Quantcast Monthly Visitors | 10,948 - Alexa Ranking. | Page Rank: 7

23 | BlogMarks.net
9,748,453 - Inbound Links | 61,740 - Compete Monthly Visitors | 28,075 - Quantcast Monthly Visitors | 11,880 - Alexa Ranking. | Page Rank: 6

24 | BlueDot.us
1,159,780 - Inbound Links | 107,717 - Compete Monthly Visitors | 60,045 - Quantcast Monthly Visitors | 12,072 - Alexa Ranking. | Page Rank: 6

25 | Spurl.net
18,628,253 - Inbound Links | 42,300 - Compete Monthly Visitors | 3,483 - Quantcast Monthly Visitors | 14,300 - Alexa Ranking. | Page Rank: 6

26 | Spotplex.com
541,599 - Inbound Links | 52,176 - Compete Monthly Visitors | 15,106 - Quantcast Monthly Visitors | 42,809 - Alexa Ranking. | Page Rank: 6

27 | linkswarm.com
150,842 - Inbound Links | 14,504 - Compete Monthly Visitors | 10,476 - Quantcast Monthly Visitors | 47,267 - Alexa Ranking. | Page Rank: 5

28 | Spotback.com
97,564 - Inbound Links | 42,838 - Compete Monthly Visitors | 5,037 - Quantcast Monthly Visitors | 42,015 - Alexa Ranking. | Page Rank: 5

29 | PlugIm.com
161,039 - Inbound Links | 48,078 - Compete Monthly Visitors | 2,000 - Quantcast Monthly Visitors | 13,133 - Alexa Ranking. | Page Rank: 5

30 | MyBookmarks.com
25,191 - Inbound Links | 10,934 - Compete Monthly Visitors | 7,727 - Quantcast Monthly Visitors | 108,226 - Alexa Ranking. | Page Rank: 5

Source: http://www.ebizmba.com

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