Potpourri

A press release or PR is pseudo-news story, announcing the launch of a new web site/ product/ service written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Press releases are one of the most powerful forms of advertising and marketing available to any company. An editorial feature in major magazines or newspapers can provide your business with tremendous exposure and recognition. Establishing contact with the media is vital to developing a major presence in the eyes of consumers and other businesses. Getting press and media attention is absolutely vital to your company's strength and success in the marketplace. 1) A CHANGE IN TARGET AUDIENCE : know your target audience The first mistake commonly made is writing a press release with your business target audience in mind. Unlike advertising copy, which is written to appeal to your customer, a press release is written to appeal to a journalist....

Powerful article marketing tips: Article writing is an art and so is the article marketing. If you can write, you can drive unbelievable traffic to your website by powerful article marketing. If you have a website or blog or an affiliate product to promote, article marketing is the best powerful way to promote them online. Here I am trying to jot down the best powerful article marketing tips in brief. 1) Start with great ideas but when you have a writer's block, you can't write. To remove writer's block, get the story ideas by surveys or go blog hopping or use your own blog as a content source or explore article directories to get different dazzling ideas on topics. Start with something that people might be interested to read on further. 2) Register in different article directories as writer. The best article directories are: ezinearticles.com goarticles.com web-source.net articlealley.com buzzle.com 3) Make 5 copies of unique version of the same article or write 5 new arti...

SEO or search engine optimization is the most important thing to make money online. If you know the concept of SEO , you can be confident enough to make money online by SEO. Here I am writing down best SEO tactics that I have learned from hands on SEO experience on SEO for online marketing. 1) Think where to write SEO articles? Answer is - blog, website or article submission websites. If you have a blog or website, SEO is important to promote your website through search engines by doing SEO. If you have a good search engine ranking, you can get more target traffic/visitor to your website and if you run google adsense /adbrite/chitika or any other contexual ad providers, your earning potential will be increased by an increasing CTR (click through rate). If you have no website but you want to promote your affiliate product, then SEO for article marketing is important to you for your affiliate marketing. Figure out the right product for your affiliate marketing. 2) Now decide what topi...

Difference between Alexa rank and Page Rank Alexa rank · Ranks Individual web sites. · Rankings not on a specific numerical frame. · Lower the rank, more the traffic. · Concerned with traffic Google Page Rank · Ranks Individual web pages. · Ranking out of a scale of 10. · Higher the Page rank, higher the traffic. · Concerned with Link Popularity

India Zeitgeist 2008 , posted by Genny at Google India Blog As 2008 comes to a close, it is time to reflect on what captivated us during the year. With this intention, we mined billions of search queries that we got from Indian users to give us a glimpse into the z... Read rest of the interesting observations on search keywords from official google india blog. Here is the top search keywords for google india Top 10 Lists: General for India Most Popular Searches Orkut GMail Yahoo Google YouTube Yahoomail Indian Railway Rediff Cricket Katrina Kaif Fastest Rising Searches YouTube Orkut Katrina Kaif Cricket irctc Facebook Genelia d'souza Beijing 2008 Olympic Games sixth pay commission IPL Most Popular Searches from Mobiles Orkut Yahoo Waptrick Gmail Games Katrina Kaif Rediffmail Yahoomail Namitha Google Top 10 Lists: Categorized most searched queries for India Bollywood Celebrities Katrina Kaif Aishwarya Rai Salman Khan Hrithik Roshan Kareena Kapoor Sh...

Here is a compiled list of things you don’t know you can do on Internet. Hire a private jet online, star in your own reality TV show, or download songs as you drive your car. You can tell your boss the truths without revealing your identity. You can give Google a face-lift, promote your products or your blog, publish a story, write a business plan, scan your PC for spies, and get free tech help. Here is the list of those surprising things that you can do! Credit goes to PCWorld. Link is given at the bottom of the post. Go Back in Time Wayback Machine Give Google a Face-Lift GoogleX interface Catch the Early Buzz on Trends PubSub Back Up and Share Music and Videos Streamload Check Your Inbox From Anywhere Mail2Web Find Uncle Sam's Hidden Files Project on Government Secrecy , The Memory Hole , and Cryptome Create Your Own Reality TV Show ManiaTV Travel by Kayak Kayak.com Tell the Truth in Secret Sharpmail's ...

The most hated…. the most hated Internet words, the most hated content, the most hated people…. Hey! It sounds interesting na? Then have a look at the list below. The most hated Internet words According to a poll by British pollsters of YouGov , The ten most hated words on the Internet — based on a poll of 2,091 adults — reports the following words. folksonomy (I am in doubt on the popularity of this word, so a big question ..how can it be the most hated? ;-) Check it out here if you don't know the meaning like me! :) http://en.wikipedia.org/wiki/Folksonomy ) blogosphere (Funny to me!) blog (Then what the hell I am doing now!!!) netiquette blook webinar vlog social networking(Really?) cookie wiki (Oh my GOD!) The most hated men on Internet Michael Crook is a "griefer", someone who causes grief to others through harassment. In recent years, his websites have provoked unbridled rage throughout the Internet. His website is ...

Meta Tags are the information inserted in the area of the HTML code of your web pages.It is not visible to any user but it is used for search engine crawlers like googlebot. Meta tags are of different types and can be used for different search engine optimization process. It is not necessary to use meta tags in your web page but these are helpful in search engine ranking. Types of meta tags are described below: Syntax for the Title Tag is: [HEAD] [TITLE]Creating Successful meta tags, list of all meta tags, title tag limit, href tag, meta tag analysis[/TITLE] [/HEAD] Google usually reads about 90 characters of your Title Tag. So title should be short and specific with non repeating moderate keywords. Syntax for Meta Description Tag is: [HEAD] [meta name="description" content="Successful Meta tags: What are meta tags? Meta tag analysis, list of all meta tags, title tag limit, creating meta tags, background meta tags. This article covers the most important aspec...

Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users.In simple words, Web 2.0 means the business and technical architecture of giving users more power,more control,more interactivity.Web 2.0 runs on user driven content,gives user the opportunity to rate, review,interact,socialize with others.Web 2.0 gives you your own world,own freedom,own control. In web 2.0, the designs are mostly 3D, rounded corner header,gradient background, simple layout with some new technology like AJAX.I have come across some interesting research articles on web 2.0 usage patterns recently. Here are a few updates on web2.o usage patterns that was revealed by Comscore during the Shop.Org Summit held at las vegas . below are some interesting facts about web2.o usage activity and data. * In August 2007, 158 million people (87% of the online population) visited web 2.0 sites ...