I found this fascinating quote today: If you are a start up software product company , then you might face the typical problem in structuring your organization. The problem of team cohesiveness and increasing internal politics can hamper your product organization growth. So to focus more on productivity and business revenue, you must need a solid product organizational structure in your company. Here I have found a nice article written by Marty Cagan of SVPG ( Silicon Valley Product Group), that can give you good insight about building a strong product organizational structure. debajyoti.net, Debajyoti Banerjee , Apr 2010 You should read the whole article.